![]() ![]() Networking is one way, and building an audience is another. Next, you need to build a following around your Big Idea. ![]() Rachel Ray has made a career out of cooking simple and delicious 30 minute meals that anybody can make at home.Īnother way is to provide new research in an area that your marketplace would find valuable, and then codifying it into a memorable framework, like Robert Cialdini did with his best-selling book, Influence. One way to do this is to develop expertise in a niche that others would find valuable, but has been overlooked. The first thing you need to do is to develop your Big Idea. She wrote the book Stand Out to teach us how. ![]() Dorie Clark knows that one of the ways to success in today’s marketplace is to become a recognized expert in your field. ![]()
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